Introduction
Charm Group
With a decade of establishment and development, Charm Group has grown into a multi-sector economic group with 5 spearheads: Real Estate - Gold & Gemstones Jewelry - Industry - Trade & Service - Agricultural Produce & Foodstuff, contributing in economic development of the country as well as improving the quality of life.
On the domestic market, Charm Group is expanding and continuing to improve the quality of products, services as well as elevating real estate projects. At the same time, we are growing by turning challenges into new opportunities, creating a trend of positive change for customers, partners and the community.
Along with that, with a "warrior" spirit of each member and harmonized cooperation with strategic partners, Charm Group has conquered the domestic market and is reaching for the "ocean", making its mark on international markets.
DEVELOPMENT HISTORY
CHARM GROUP HAS MARKED ITS PROUD JOURNEY WITH IMPRESSIVE ACHIEVEMENTS
CORE VALUES
Maintaining prestige and ownership mindset to bring quality products to the market and create better working environment everyday.
VISION
We want to bring domestic customers satisfaction and trust as well as make our significant mark on the international market as we explore and develop in every business area.
MISSION
Considering employees as core asset, products quality as ultimate goal, prestige and customer satisfaction as top priorities.
In the future, Charm Group continues to expand business scope. Based on sound financial potential and human resources, we are improving to deliver our products and services with excellence.
BUSINESS PHILOSOPHY
With the principle of active innovation to achieve efficient and sustainable development, we consider the employees as our core asset, the prestige as lodestar. These have made a solid foundation for Charm Group to affirm its position in the domestic and international markets.
DEVELOPMENT ORIENTATION
BUSINESS ETHICS
Charm Group makes effort in building a humane, transparent corporate culture, preserves reputation, stimulates creativity, promotes learning and growth, actively participates in development and community activities. In 2021, with a total budget of up to 20 billion, Charm Group has been involved in many meaningful programs, including:
- Contributing VND 7 billion to Ba Ria-Vung Tau Province to buy vaccines.
- Contributing VND 5 billion to Binh Duong Province to overcome the Covid-19 epidemic
- Contributing VND 1 billion to regenerate the green spaces in the afforestation program of Binh Phuoc Province.
- Donating more than 50 charity houses and 10,000 gifts in Tra Vinh and Binh Duong provinces.
- Joining hand to ensure 30 disadvantaged children are financially funded until the age of 18